Connected to the AI App Builder

Every growth number.
One quiet room.

A separate console for the App Builder's KPIs and support tools. It reads the product data, calculates the KPIs and keeps admin work out of the product itself.

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North star
New Paying Customers
North star
Net Revenue Retention
Target
NRR ≥ 105%
Target
K-factor ≥ 0.10

Acquisition

North star · New Paying Customers

  • Traffic → Signup → First App → Trial → Paid
  • CAC
  • CAC Payback
  • Conversion Rate
  • Viral Coefficient (K)

Retention

North star · NRR

  • Activation Rate
  • Meaningful Events
  • Active Days
  • Customer Health Index
  • Logo & Revenue Churn
  • 30/90/180-day retention

Expansion

North star · NRR

  • ARPA
  • Credit Consumption
  • Top-Up Revenue
  • Upgrade Rate
  • Expansion MRR